How do website owners earn money when they don't charge for their content?

Hello geeks,

I found this question reliable for this blog post. And the answer is pretty simple.

ADVERTISING

OK. Now, how do they do that? How do I do that :) ? Well, why do I have to charge for my content, when my content is already monetized by my affiliate program, in the first place?

I'm a website owner too, a free website owner, but an owner. But we are talking about others right?

About John

Let's take John for example. He loves fashion. So, he (as a website owner) wants to make some money online.

It's easier for him to write articles, take pictures or even go through the stores and consult the latest brands in clothes, shoes, scarfs...you name it.

But, he's not giving away anything for free. He is an associate (affiliate) for someone else.

He promotes some fashion company and he gets X% commissions from the sales. 

The company also is pleased to promote it's brand through John because the CEO of that company makes money while he sleeps and pays John a "small" commission after all as a company.

A commission that for John is necessary to live a comfortable life.

About John's website

John doesn't do anything for free when he promotes the company he is affiliated with.

All the website he built and the struggle and the time and the energy, everything, it's done for his commissions.

This is his job, actually. He is working at it like an employer to a company. The only difference is that John gets paid in a different way from a normal 9 to 5 employee.

Conclusion

John can't charge money for his content because he can't represent the company as an affiliate and he can't get his commision properly.

People are willing to read 'free' content rather than paying for it but pay for a product instead.

John knows that his blog posts, videos and other ways of blogging about fashion, won't generate money for him.

What generates his income are the products that are selling through his promotion.

Jeans, shirts, underwear and so on...

That's why website owners don't charge anything for their content.

Thank you for reading this.

Vlad